Business Calculators
Calculate photography rates, print pricing, packages, travel costs, equipment depreciation and hourly rates.
Photography Rate Calculator
Calculate your photography day rate based on annual costs, target income and shoot frequency. Price your services profitably and sustainably. Free online calculator.
Print Pricing Calculator
Calculate print prices with material costs, labour time and profit markup. Set competitive prices that cover costs and earn a fair margin. Free online calculator.
Package Calculator
Build photography packages with itemised pricing for sessions, prints and digital files. Create tiered offerings that clients understand. Free online calculator.
Travel Cost Calculator
Calculate travel costs for on-location photography including mileage, fuel, accommodation and time. Quote clients accurately for distant shoots. Free calculator.
Equipment Depreciation Calculator
Calculate camera equipment depreciation and true cost per shoot over its useful lifespan. Factor gear costs into your pricing accurately. Free online calculator.
Studio Rental Calculator
Calculate studio hire costs including hourly and day rates, equipment fees and assistant charges. Budget studio expenses for client projects. Free online calculator.
Hourly Rate Calculator
Find your effective hourly rate as a photographer including shooting, editing, travel and admin time. Know your true earning rate per hour. Free online calculator.
Cost Per Image Calculator
Calculate the true cost per delivered image including all shooting, editing and business overheads. Price individual images with confidence. Free online calculator.
8 free calculators in Business
Understanding Photography Business Finances
Pricing photography services correctly is one of the biggest challenges for professional photographers. Your day rate must cover not just the time spent shooting, but also editing, administration, equipment costs, insurance, travel, software subscriptions, and the days you are not shooting. A common mistake is pricing based on shooting hours alone, ignoring the 2-3x time spent on post-production and business tasks.
Equipment depreciation is a real business cost. A camera body that costs £2,500 and lasts 5 years (or 200,000 actuations) has a depreciation cost that should be factored into every job. The same applies to lenses, lighting, computers, and software. Tracking these costs helps you set sustainable prices and plan equipment upgrades.
Print pricing should account for print cost, packaging, shipping, your time, and a profit margin. A common formula is: retail price = (cost of goods × markup multiplier) + labour. Typical markup multipliers for fine art prints range from 2.5x to 4x the production cost.
Our business calculators help you understand your true costs, set profitable prices, and build packages that work for both you and your clients. Whether you are a wedding photographer, portrait specialist, or commercial shooter, knowing your numbers is essential for a sustainable business.